Every autumn we open pop-up stores where the real Christmas enthusiast can enjoy the atmosphere of Christmas and can get inspired. The number of pop-up stores has grown considerably since the start in 2006. In the first year, we started with just one store as an experiment, but in ten years It's all about Christmas has grown to a chain of twelve temporary stores in the Netherlands, Belgium and Germany every year. Unfortunately, we don’t have shops in the UK, but if you’re visiting the Netherlands (or Belgium or Germany) please visit us!
You’ll find an overview of the locations of our Christmas shops here.